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We are often told that after we have
created or designed a website we need to then concentrate on search
engine optimisation (SEO) when in fact we should concentrate on this
very important aspect during the actual building of the site pages.
Each page (especially in the first
instance, your home page) should contain website meta
elements
(usually referred to as title tags, keyword tags and a meta description
tag).
The
title and description tags are what
you normally see in search engine results giving a short insight into
the content of each particular website page which is why it is
important to make sure you use keywords that are consistent with the
text content of that particular page.
Find
out more about the importance of website title tags
This is then closely followed by the
actual text content of the page and any internal or external links to
more information relevant to the actual content.
Next you need to get it seen by the
search engines, which can normally be accomplished in these next three
steps.
- Create
a recognised sitemap that can be
followed by the most important search engines such as Google, Yahoo
& MSN.
- Get
links to your website from
another website that has already been crawled and ranked by a top
search engine (ideally a website with similar content to yours (do not
pay people to link to your website as paid links can sometimes have an
adverse effect on you rankings ( read Google's view on paid links
)
- Register
your website with as many of the
major search engines and directories as you can.
Once you have completed these tasks you
can concentrate on the aesthetics of your website and try other ways to promote
your business or business website
while you wait patiently for the search
engine optimisation process to take effect.
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